INDEXTRACK: STRATEGYTRACK: CREATIVE

Subject ID

M03-LES

UNCLASSIFIED
Module 03

lesson 3

Lesson 3: Freeing Up Time for High-Impact Creative Work

Objective

  • Students will be able to define what "high-impact work" means for their role and create a plan to reinvest the time saved through automation into those activities.

Key Ideas

  • The Automation Dividend: What Do You Do With the Time You Save?
    • Saving time is pointless if you just fill it with more low-value work.
    • The "automation dividend" is the time freed up by AI that can be reinvested in activities that require uniquely human skills.
  • Defining Your High-Impact Work
    • What are the activities that only you can do?
    • What work drives the most value for your clients or your business?
    • What is the work that you find most fulfilling and energizing?
    • Examples:
      • Building client relationships.
      • Developing long-term creative strategy.
      • Mentoring junior team members.
      • Experimenting with new creative mediums.
      • Deep, focused, uninterrupted creative thinking.
  • The Eisenhower Matrix for Creatives
    • Urgent & Important (Do): Crises, deadlines. (Automation can help reduce these).
    • Important & Not Urgent (Plan): This is where high-impact work lives. Strategy, learning, relationship-building. This is the quadrant you want to expand.
    • Urgent & Not Important (Delegate/Automate): Many repetitive tasks live here. This is the prime target for AI automation.
    • Not Urgent & Not Important (Eliminate): Time-wasting activities.
  • Creating a Reinvestment Plan
    • Calculate the time you expect to save from one new automation.
    • Explicitly block out that saved time on your calendar for a specific high-impact activity.
    • Treat your strategic thinking time with the same respect you treat a client meeting.

In-Lesson Activities

  • High-Impact/Low-Impact Sort: Have students create two columns on a piece of paper: "High-Impact" and "Low-Impact." Give them 10 minutes to list all of their regular work activities in the appropriate column. Discuss the results as a group.
  • Reinvestment Plan Draft: Based on the previous activity, have students choose one "Low-Impact" task they plan to automate and one "High-Impact" activity they will reinvest the saved time into. They should write a one-paragraph commitment to this plan.

Talking Points

  • "The question is not just 'What can AI do?', but 'What can AI do for me so that I can do what matters most?'"
  • "Busyness is not a badge of honor. Impact is."
  • "Automate the predictable so you can be brilliant at the unpredictable."

END OF TRANSMISSION

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