INDEXTRACK: STRATEGYTRACK: CREATIVE

Subject ID

M05-LES

UNCLASSIFIED
Module 05

lesson 3

Lesson 3: The Future of Creative Work and Potential Job Displacement

Objective

  • Students will be able to critically assess the impact of AI on creative jobs, identify skills that will remain valuable, and strategize for career resilience in an AI-driven future.

Key Ideas

  • The Automation vs. Augmentation Debate
    • Automation: AI replacing human tasks entirely.
    • Augmentation: AI assisting humans, making them more efficient and capable.
    • The lesson argues for augmentation as the primary impact on creative roles.
  • Which Jobs/Tasks are Most at Risk?
    • Highly repetitive, rule-based tasks (as discussed in Module 3).
    • Tasks that don't require uniquely human skills like empathy, strategic thinking, complex problem-solving, or nuanced judgment.
    • Example: Basic image retouching, generating simple ad copy, transcribing audio.
  • Skills for Career Resilience in the AI Era
    • Prompt Engineering: The ability to effectively communicate with and guide AI.
    • AI Tool Proficiency: Knowing which tools to use for which task and how to integrate them into workflows.
    • Critical Thinking & Curation: Evaluating AI outputs, identifying bias, and refining for quality and relevance.
    • Strategic Thinking: Understanding the "why" behind the creative work and how it aligns with business goals.
    • Emotional Intelligence & Collaboration: Working effectively with both humans and AI.
    • Adaptability & Lifelong Learning: The creative landscape will continue to evolve rapidly.
  • The "Centaur" Model of Collaboration
    • Inspired by chess: human + computer beats human or computer alone.
    • The most effective creative teams will be those that seamlessly integrate human and AI capabilities.
  • New Opportunities Created by AI
    • AI Ethicist/Auditor: Roles focused on ensuring responsible AI development and deployment.
    • AI Prompt Designer/Strategist: Specializing in crafting effective prompts for various creative needs.
    • AI Workflow Integrator: Helping businesses implement and optimize AI tools within their creative processes.
    • Hyper-Personalization Specialist: Leveraging AI to create highly tailored content experiences.

In-Lesson Activities

  • Job Future Scenario Planning: In groups, choose a creative job role (e.g., graphic designer, content writer, photographer). Brainstorm how AI might change that role in 5-10 years. What tasks might be automated? What new tasks might emerge? What skills will be most critical?
  • Personal Resilience Plan: Have students draft a personal action plan for career resilience. This should include 2-3 skills they will focus on developing in the next year to thrive in an AI-driven creative landscape.

Talking Points

  • "AI won't take your job, but a person using AI might."
  • "The future of creative work is not about humans or AI, but humans and AI."
  • "Embrace the change, learn the new tools, and focus on the uniquely human skills that AI cannot replicate."

END OF TRANSMISSION

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