INDEXTRACK: STRATEGYTRACK: CREATIVE

Subject ID

M06-LES

UNCLASSIFIED
Module 06

lesson 1

Lesson 1: Developing New Skills: Prompt Engineering, AI Tool Evaluation

Objective

  • Students will deepen their understanding of prompt engineering and develop a framework for evaluating and selecting appropriate AI tools for creative tasks.

Key Ideas

  • Prompt Engineering: Beyond the Basics
    • Advanced Prompting Techniques:
      • Role-Playing: Instructing the AI to act as a specific persona (e.g., "Act as a seasoned marketing strategist...").
      • Chain-of-Thought Prompting: Breaking down complex tasks into smaller, sequential steps for the AI to follow.
      • Few-Shot Learning: Providing examples within the prompt to guide the AI's output style or format.
      • Temperature/Creativity Control: Understanding how parameters affect AI's output (more creative vs. more factual).
    • Iterative Refinement: The continuous process of adjusting prompts based on AI output to achieve desired results.
  • AI Tool Evaluation Framework
    • Purpose & Fit: Does the tool solve a specific creative problem or enhance a workflow?
    • Capabilities & Limitations: What can it really do? What are its known weaknesses or biases?
    • Ease of Use & Integration: How steep is the learning curve? Does it play well with other tools in your stack?
    • Cost & Licensing: Free vs. subscription, commercial use rights, data privacy policies.
    • Community & Support: Is there an active community? Good documentation? Responsive support?
    • Ethical Considerations: How was it trained? What are its potential biases? Is it transparent?
  • Staying Current in a Rapidly Evolving Landscape
    • Follow industry news, research papers, and reputable AI blogs.
    • Experiment regularly with new tools and features.
    • Participate in online communities and forums.

In-Lesson Activities

  • Advanced Prompting Challenge: Provide students with a complex creative task (e.g., "Write a short, humorous script for a 30-second animated commercial for a new eco-friendly cleaning product, targeting Gen Z, in the style of a TikTok trend"). Have them apply advanced prompting techniques to get the best possible output from an LLM.
  • AI Tool Review: Assign students a new or unfamiliar AI tool. Using the evaluation framework, have them research and present a brief review of the tool, including its pros, cons, and ideal use cases for a creative professional.

Talking Points

  • "Prompt engineering is less about magic words and more about clear thinking and iterative communication."
  • "Don't just adopt a tool because it's new. Evaluate it critically against your specific needs and ethical standards."
  • "The most valuable skill in the AI era might be the ability to learn and unlearn quickly."

END OF TRANSMISSION

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