Lesson 1: Introduction to AI in the Creative Industries

Objective

Students will be able to define AI's role in the creative sector and identify key areas of impact.

What is AI (in a creative context)?
- Not just robots and code, but a partner in creation.
- Focus on Generative AI (text, image, sound, video).
- Briefly touch on AI for analysis and automation.
The Scale of Transformation
- AI is not a passing trend; it's a fundamental shift.
- Cite statistics on AI adoption in creative fields (from initial research).
- Compare to previous technological shifts (e.g., Photoshop, digital cameras).
Key Areas of Impact
- Ideation & Concepting: Brainstorming, mood boarding, exploring variations.
- Production: Asset generation, content creation, automation of repetitive tasks.
- Strategy & Insights: Audience analysis, trend prediction, data-driven decision making.

Group Discussion: "What are your current perceptions of AI in your creative field? What are your hopes and fears?"
Tool Exploration: Briefly demonstrate a user-friendly AI tool (e.g., a simple image generator or a text-based idea generator) to demystify the technology.

"Think of AI not as a replacement, but as a new instrument in your toolkit. You are still the artist, the director."
"The goal is not to become an AI expert, but to become an expert in leveraging AI to amplify your unique creative vision."
"We are moving from a world of creating from scratch to creating with."