Quiz: Module 1, Lesson 1 - The New Strategic Landscape

Instructions: Answer the following questions based on the lecture notes and reading summary for M1, L1.

Part 1: Multiple Choice

1. What is the core distinction between the "Age of Information" and the "Age of Intelligence"? a) The amount of data being generated. b) The ability to use AI for comprehension, personalization, and automation. c) The speed of internet connections. d) The number of people with access to computers.

2. Which of the following is the highest level of the "AI Value Ladder"? a) Efficiency b) Effectiveness c) Expertise d) Innovation

3. According to the HubSpot report, what is a primary driver of the shift to the Age of Intelligence? a) The decline of social media. b) The need for better data privacy laws. c) The proven ROI of AI in areas like content creation and personalization. d) The rise of traditional advertising.

Part 2: Short Answer

4. Your CEO is skeptical about investing in AI. Using the "AI Value Ladder" framework, write a short paragraph explaining how an AI investment could deliver value beyond just making the company more "efficient."

Answer Key

1. b) The ability to use AI for comprehension, personalization, and automation. 2. d) Innovation. 3. c) The proven ROI of AI in areas like content creation and personalization. 4. (Sample Answer): While AI can certainly boost efficiency by automating repetitive tasks, its true strategic value lies higher up the ladder. We can use it to improve effectiveness, for example, by personalizing marketing campaigns to increase their success rate. Beyond that, we can build expertise by giving our junior employees AI assistants that provide them with the knowledge of senior staff. Ultimately, the goal is innovation—using AI to create entirely new, hyper-personalized products and services that were impossible before, thus creating a durable competitive advantage that goes far beyond simple cost savings.