Quiz: Module 6, Lesson 3 - Data is Destiny: Forging Your Unfair Advantage

Instructions: Answer the following questions based on the lecture notes for M6, L3.

Part 1: Multiple Choice

1. In an era where powerful AI models are becoming a commodity, what is described as the ultimate, defensible moat for a company? a) The company's brand recognition. b) The company's number of employees. c) The company's proprietary data. d) The company's physical office locations.

2. What type of data have Large Language Models (LLMs) unlocked for analysis for the first time, representing an estimated 80% of the world's data? a) Structured data (from databases) b) Financial data c) Unstructured data (emails, documents, videos) d) Publicly available data

3. A formal Data Strategy should address all of the following EXCEPT: a) Data Governance (ownership, permissions, security) b) Data Infrastructure (storage, processing) c) Data-Driven Culture (employee habits) d) Data Sales (selling raw data to other companies)

Part 2: Short Answer

4. A competitor has access to the exact same powerful, off-the-shelf AI model as your company. Explain, with a specific example, how your company could still create a superior, more valuable AI application.

Answer Key

1. c) The company's proprietary data. 2. c) Unstructured data (emails, documents, videos). 3. d) Data Sales (selling raw data to other companies). 4. (Sample Answer): Even with the same base model, our company can create a superior application by training or fine-tuning it on our proprietary data. For example, a competitor can use a generic AI model to create a customer service chatbot. However, we can take that same model and fine-tune it on our unique dataset of the last 10 years of customer support transcripts, internal wikis, and product manuals. Our resulting chatbot would have a deep, almost intuitive understanding of our specific customer issues, our product's history, and our company's tone of voice. It could provide far more accurate and helpful answers than the competitor's generic bot, creating a superior customer experience and a durable competitive advantage.