INDEXTRACK: STRATEGYTRACK: CREATIVE

Subject ID

M07-CAP

UNCLASSIFIED
Module 07

Capstone Projects

Capstone Projects: The Final Synthesis

Objective: This is the culmination of your journey. You will select one of the following three professional roles and execute a comprehensive project that integrates the skills you have mastered across all seven modules. This project will serve as the centerpiece of your portfolio, proving your ability to think, design, and build for the new age of intelligence.


1. The Venture Architect


2. The Chief Ethics Officer

  • Your Role: An external consultant hired to audit and redesign a high-stakes AI system.

  • Your Mission: Your mission is to use systems thinking to map the societal impact of a real-world AI product (Module 2: The Strategist's Toolkit). You will conduct a "Red Team" ethical audit to identify all vectors of bias and harm (Module 5: The Human Element). You will then propose a comprehensive redesign of the user experience based on Calm Technology principles (Module 5: The Human Element) and architect a data and algorithmic remediation plan (Module 6: The Builder's Workshop).

  • Your Deliverable: A formal Ethical Impact Assessment & Redesign Proposal (Markdown document, including an Executive Summary, detailed Risk Analysis, and actionable Remediation Plan) for the company's board.


3. The Campaign Futurist

  • Your Role: Head of Creative Strategy for a major brand.

  • Your Mission: Your mission is to target a future consumer archetype (Module 7: The Horizon Scan) and develop a groundbreaking creative campaign. You will engineer a deep narrative universe with lore and a metagame (Module 4: The Creator's Playbook), design AI-powered creative assets and experiences (Module 3: Designing the Future), and launch the campaign using an "un-marketing" strategy that builds authentic community (Module 4: The Creator's Playbook).

  • Your Deliverable: A complete Creative Campaign Playbook (Markdown document, including a detailed brand strategy, narrative concepts, launch plan, and mockups of key creative assets) for the brand.


4. Tips for Success (for all Capstone Projects)

  • Embrace Synthesis: The core of the Capstone is to integrate knowledge from across the modules. Explicitly demonstrate how concepts from different lessons inform your project.
  • Focus on the "Why": Beyond what you are proposing, clearly articulate why it matters and what problem it solves.
  • Audience-Centric Communication: Tailor your deliverables to your imagined audience (e.g., a pitch deck for investors, a report for a board).
  • Iterate and Refine: Treat your Capstone as a real-world project. Expect to iterate on your ideas and refine your deliverables based on feedback (even if it's self-generated).

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